At Agency 6, off-road culture is not simply a market we serve. It is a world our team actively lives in.
Our team includes drivers, racers, builders, adventurers, and automotive enthusiasts who understand firsthand what vehicles and equipment endure beyond the pavement. Braden Judge, Agency 6’s videographer and content creator, recently demonstrated that commitment by helping his team secure a class victory at the 2026 Vegas to Reno off-road race.
For Braden, the achievement represents far more than a trophy. It is the result of a lifelong connection to racing, years of experience inside race vehicles, and a constant drive to improve.
Agency 6 videographer and off-road racer Braden Judge. Photo: Braden Judge archive, 2024.
2026 Vegas to Reno Victory at a Glance
Agency 6 videographer and off-road racer Braden Judge served as a co-driver on Steve Allen’s #B43 Can-Am team at the 2026 Casey Folks Vegas to Reno. The team won the UTV Pro Turbo class, completing the 505-mile reverse course from Reno to Las Vegas in 10 hours, 5 minutes and 32 seconds.
Facts:
- Braden’s role: co-driver
- Winning class: UTV Pro Turbo
- Vehicle: #B43 Can-Am
- Driver of record: Steve Allen
- Official time: 10:05:32.345
- Course length: 505 miles
- 2026 direction: Reno to Las Vegas
A Lifelong Connection to Off-Road Racing
Braden has been surrounded by racing for most of his life. His father is a driver, and racing became an important part of their relationship and Braden’s development as a competitor.
“I like the competition,” Braden explained. “I’m driven by wanting to win and wanting to prove and improve how good I am.”
He also loves being around race cars—driving them, working on them, understanding them, and learning how they respond under demanding conditions. That experience has made him especially aware of the small details that can determine whether a team finishes a race or watches from the sidelines.
As an experienced co-driver, Braden listens for changes in the vehicle and monitors how it feels throughout the race. An unfamiliar vibration, sound, or movement can be the first indication of a developing mechanical issue.
“You learn every vibration and every noise,” he said. “If something feels different than usual, you can start talking about it and figure out what might be happening.”
That awareness is one of the major advantages Braden brings to a race team—and to his work at Agency 6.
Taking on the 2026 Vegas to Reno
Vegas to Reno is one of the most recognized off-road races in the United States. The event challenges competitors with hundreds of miles of desert terrain, changing elevations, high temperatures, dust, rocks, silt, and prolonged stress on both the vehicle and its occupants.
Although portions of the course can be fast, the length of the race and the harsh Nevada conditions make reliability and consistency essential.
According to Braden, the heat is one of the event’s defining challenges.
“Race cars want cold conditions and water,” he said. “When you’re fighting the heat, everything has to work harder.”
The 2026 Casey Folks Vegas to Reno retained its historic name but was branded “The Other Way.” For the first time in the event’s history, competitors raced the approximately 505-mile course in reverse, starting near Reno and finishing in Las Vegas.
Braden joined his father and vehicle owner Steve Allen as part of a collaborative racing effort. Braden and his father handled the first portion of the course before handing the vehicle over to the second driving team.
According to Braden, a rear-axle problem cost the team approximately 15 minutes. However, the team remained composed, addressed the issue and returned to the course.
From there, the objective was simple: maintain a strong pace, protect the vehicle, and run a disciplined race.
Speed Matters—But Discipline Wins
Desert racing is not only about driving as fast as possible. Competitors must also follow speed restrictions through designated areas, manage fuel and maintenance stops, communicate with support crews, and avoid penalties.
Braden’s team completed a clean race without penalties—an important accomplishment in an event where a small mistake can erase hours of effort.
While several competitors experienced significant mechanical problems, Braden’s team maintained its position and continued moving forward. Their combination of preparation, vehicle awareness, teamwork, and consistent driving ultimately produced the class victory.
Braden said the team had been competitive enough to win throughout the 2026 season, but circumstances had repeatedly prevented them from securing the final result.
“We were good enough to win every race we had done this year,” he said. “For one reason or another, it kept slipping away. It felt really good to finally get one.”
The victory was especially meaningful because it rewarded the confidence Steve Allen had placed in Braden and his father.
“Steve brought my dad and me into the program because he knew we were capable of winning,” Braden said. “I’m thankful he gave us the opportunity.”
The winning #B43 team was led by driver of record Steve Allen and supported by co-drivers Braden Judge, Beau Judge, Jake Kohler and Robert Villarreal.
The Team Behind the Result
No desert-racing victory belongs to one person.
Drivers, co-drivers, mechanics, vehicle owners, chase crews, pit crews, friends, and family members all contribute to getting a race vehicle across the finish line.
The 2026 Vegas to Reno victory was the result of that shared effort. Each member of the team had to execute their role while adapting to unpredictable conditions along the way.
For Braden, the opportunity to race alongside his father made the experience even more rewarding. It added another chapter to a shared history built around vehicles, competition, and the pursuit of improvement.
Bringing Racing Experience to Agency 6
Braden is normally seen behind the camera, capturing Agency 6 products, vehicles, installations, events, and adventures. However, his racing experience directly influences how he creates that content.
He understands what drivers notice because he is one.
He understands how equipment is treated because he has experienced hundreds of miles of vibration, dust, heat, and punishment inside race vehicles.
He also understands that products cannot depend on appearance alone. In the backcountry or during competition, equipment must perform when it is needed.
“My experience racing and being involved in the off-road world definitely helps my work at Agency 6,” Braden said.
That perspective allows him to recognize authentic moments and communicate technical value more naturally. Instead of simply presenting a product, he can help demonstrate where it belongs, how it is used, and why its design matters in real-world conditions.
More Than a Brand Message
Braden’s story represents something important about Agency 6: the people behind the company are genuinely part of the automotive and off-road communities.
Across ownership, engineering, product development, manufacturing, marketing, and content creation, the Agency 6 team includes people who build vehicles, drive off-road, race, explore, and solve problems in real environments.
“It’s cool how many people here are involved in off-road vehicles and motorsports,” Braden said. “From ownership and design to engineering and the guys in the shop, everyone is involved in vehicles in some way.”
That connection helps Agency 6 create products with purpose. Ideas are shaped by real experience, and the people communicating those products understand the customers who will use them.
We create gear for drivers and adventurers because we are drivers and adventurers ourselves.
Explore the off-road recovery gear created by the drivers, builders and adventurers behind Agency 6.
The Next Challenge
Braden is already looking beyond Vegas to Reno. One of the next major goals on his list is competing in the Baja 1000—an iconic off-road race that would present an even longer and more demanding challenge.
A race of that length introduces countless variables, but uncertainty is also part of what attracts Braden to off-road competition.
His mindset is grounded in persistence. Difficulties are not signals to stop; they are problems to understand and overcome.
“I’ve never been someone who gives up,” he explained. “Things have happened in my life that could have stopped me, but they didn’t. That’s part of why I am where I am today.”
That determination helped carry his team to victory in Nevada, and it continues to shape the work he produces for Agency 6.
Congratulations to Braden, his father, Steve Allen, and the entire racing crew on their 2026 Vegas to Reno class victory.
This is what it means to be built by those who drive.
To learn more: Braden Judge' YouTube
Written by Catarina Monnier, Marketing Director at Agency 6. Based on an original August 2026 interview with Braden Judge and verified against official race results.